Having an optimised product listing is crucial for succeeding on Amazon. This involves tailoring every aspect of your listing, including images and copy, to align with Amazon's ranking factors. In this blog post, we'll explore some of the key factors that make a perfect Amazon listing.

In this blog, we break down what IP addresses are into easy-to-understand areas. We also explore various IP look-up tools, how they work and how valuable they are to add to your marketing and sales arsenal. Read our article to find out more.

Social media platforms change constantly in order to provide a better user experience for people and businesses, and to keep up with competitor platforms. In November 2022, Meta announced that it would be rolling out the new Pages experience across Facebook and that the classic Pages experience would no longer be available. Read on to find out how you can make the most of the new Pages experience, before we say goodbye to classic Facebook pages once and for all... 

Back in October 2020, Google released its first highly anticipated decade-long upgrade of Google Analytics, entitled Google Analytics 4. At its core, it sees the amalgamation of two property types (Universal Analytics for measuring websites, and Google Analytics for mobile app activity) into one all-encompassing property type; Google Analytics 4 Properties.

If you've ever heard the phrase SEO while looking into your Digital Marketing strategy and are not completely sure what it is, then you have come to the right place. Our SEO expert, Matt is here to explain what SEO is and how it works to help improve your website's online visibility.

Blue Frontier's SEO team keep up to date with all the latest algorithm updates made by Google. This includes the most recent link spam update from November. We explore the outcomes of this update and why it might have impacted your rankings.

Bidding on the most relevant and cost-effective keywords is one of the most important aspects of a successful Pay-Per-Click (PPC) campaign. This article will outline the steps you need to take to ensure you discover and use the most effective keywords to create a PPC campaign that will be seen by your ideal audience. 

In the fight to come out top in local search results, optimising your Google Business Profile can improve your chances of appearing in Google’s Search results and across other Google products like Local Pack and Maps. Local searches are the largest form of search, so you should do everything you can to be as visible as possible.

Black Friday is one of the most important days in the calendar for all types of businesses when it comes to sales. Ensuring you have ticked every important box to achieve an effective marketing campaign can be easy to overlook. Luckily, we have prepared our five top tips in helping you boost your online success for this years 2021 Black Friday sales. 

Building strong relationships with customers is a vital step for business growth and promotion. Building these relationships can be achieved with the right communication strategies using email marketing. There are several strategies and tactics for gaining trust and driving conversions through emails, such as delivering the value promised, providing quality content and avoiding long or too frequent emails. Keep reading to find out how to build lasting relationships with your customers using email marketing.

Please note: the Core Web Vitals update has been pushed back to June 2021

In May, Google announced one of their next ranking updates with the introduction of three Core Web Vitals, which focus on more page experience metrics than ever before. This update has been released far in advance and is set to come into force in May 2021. Find out more about the new Core Web Vitals and how the 2021 algorithm update will affect your site's ranking.

Building your backlink portfolio and improving your search engine rankings are two things that go hand in hand. Your aim is to gain valuable backlinks from trustworthy sites with high-authoritative domains that are relevant to your website. An outreach strategy can make or break a businesses' SEO efforts, which is why we have created the ultimate guide to formulating a winning outreaching plan. Keep reading to find out all the tactics and tips you'll need to know.