Google has recently released a new edition of its Quality Ratings Guidelines, a totally rewritten manual that Google’s search result raters will be using when assessing the quality of sites in search results.

Negative SEO is a nasty tactic used by some to try and damage a competitor’s rankings and visibility in the search results pages.

As we know, Google are constantly updating their methods and making changes to the way in which their search algorithm brings up results in the search engine pages.

Occasionally we see small websites being able to outperform larger sites in Google search results pages. In Matt Cutts’ recent Webmaster Help video, he discusses the possible reasons...

Google’s Panda algorithm is intended to help sites with original and quality content to achieve better search rankings, with those sites that contain poor value or spam-laden content losing out on top spots.

When it comes to making decisions, business owners will frequently look for the low cost solutions in order to save money in the short term. This same logic is often applied when choosing SEO...

Google’s Panda algorithm was brought out to target sites with low quality content. Were you unlucky enough to be affected by this? Why was your site affected?

With such a large proportion (97%) of consumers searching online for businesses in their local area, Google+ Local’s power as an online marketing technique certainly shouldn’t be ignored by any local business.

The advent of instant, real-time customer feedback is something business owners are still getting used to. The anonymity of the internet can allow people to leave scolding reviews in the heat of the moment...

When approaching SEO, a fundamental aspect that you will want to consider is your linking strategy. A large part of this includes creating content that attracts quality inbound links.

Though many businesses focus their efforts on ranking high for short keyword terms in the hope of generating large amounts of traffic from popular search phrases - this is an ineffective strategy.

It’s taken a while but bloggers and internet marketers are finally starting to understand the value of email lists. Email lists are one of the most effective ways to continue a long term relationship with your clients...